Post by account_disabled on Feb 27, 2024 3:24:55 GMT
Here is a summary of my interview with Mediastars . 3 answers on 3 very current topics on how Digital Marketing stands in relation to corporate eco-sustainability, communication during a pandemic, corporate communication with social media: 1. DIGITAL MARKETING AND ECO-SUSTAINABILITY IN CORPORATE DIGITAL COMMUNICATION Q: Many companies have chosen to invest in social responsibility and eco-sustainable policies. Are companies requesting a change in their communication assets? In what ways? A. The companies most sensitive to the issue of eco-sustainability have renewed and are continually profoundly renewing their communication.
Most of the communication operations consist of in-depth actions, often combined with product communication, which explain which "green" innovations have been introduced. For these Honduras Mobile Number List communications, digital channels are the preferred tools: videos, social media posts, dedicated web sections. Most of the time the "green" turn alternates with traditional product communication, becoming a pleasant contrast that "brings back to earth" product communication which too often thrives on hype, ideal or surreal paintings. 2. DIGITAL MARKETING AND CORPORATE COMMUNICATION DURING THE PANDEMIC Q.
How have you managed to communicate during a pandemic? What difficulties have you encountered on the various product fronts? Is it possible to be original and create interest around initiatives that are different from the new custom? A. The product sectors whose product was still indispensable during the pandemic enjoyed the full benefit of increases in interest and sales (food retail, medical, etc.). On the other hand, I have seen product sectors whose products (considered "expendable" by consumers) have been temporarily set aside due to lockdowns, closures, reduced sociality, less willingness to spend (e.g. travel and tourism, catering and hospitality, clothing, luxury, cars, etc.
Most of the communication operations consist of in-depth actions, often combined with product communication, which explain which "green" innovations have been introduced. For these Honduras Mobile Number List communications, digital channels are the preferred tools: videos, social media posts, dedicated web sections. Most of the time the "green" turn alternates with traditional product communication, becoming a pleasant contrast that "brings back to earth" product communication which too often thrives on hype, ideal or surreal paintings. 2. DIGITAL MARKETING AND CORPORATE COMMUNICATION DURING THE PANDEMIC Q.
How have you managed to communicate during a pandemic? What difficulties have you encountered on the various product fronts? Is it possible to be original and create interest around initiatives that are different from the new custom? A. The product sectors whose product was still indispensable during the pandemic enjoyed the full benefit of increases in interest and sales (food retail, medical, etc.). On the other hand, I have seen product sectors whose products (considered "expendable" by consumers) have been temporarily set aside due to lockdowns, closures, reduced sociality, less willingness to spend (e.g. travel and tourism, catering and hospitality, clothing, luxury, cars, etc.