Post by account_disabled on Mar 9, 2024 9:26:18 GMT
Defining a list of keywords for a website is probably one of the most important and basic tasks of any SEO strategy. But despite being so basic, or perhaps precisely because it is, this task is one of the most complex that needs to be carried out in the startup phase of an SEO project. In this article I present a method that allows you to unravel this complexity and obtain a list of keywords as rich and complete as possible for your website. The basis: mapping the needs and purposes of Keyword research As we have said, keyword research is a complex process: complex because many different needs are intertwined , all potentially important in defining subsequent strategies.
For example: the search for new opportunities, but also the Venezuela Phone Number protection of areas of strength in which to maintain one's positions; the exploration of users' latent needs, but also the conquest of queries in which, on the contrary, a user's need is expressed in a very clear and highly aware (and specific) way; the capture of novice users with the answers to even banal questions versus the retention of experts with content of the highest technical profile... and so on. How to cover all these needs in keyword research? The first step consists in mapping the needs into macro areas precisely to avoid missing pieces and leaving important gaps in your keyword list .
During my experience as an SEO specialist and Copywriter I have created a concise map which, in broad terms, summarizes the needs I have felt on many different projects: The areas of the map are as follows: Monitoring current positions The definition of the complete funnel The search for the best opportunities The know-how of the Sales department Just two important observations before we get to the point: Obviously some of the areas may overlap . In particular, the keywords of point 2, if researched in depth and exhaustively, could include all the keywords of the other points. But I think it is right to isolate the other points because they are associated with very precise and important purposes and needs; Naturally the map is indicative and personal , and everyone can develop it differently based on their own needs and experiences.
For example: the search for new opportunities, but also the Venezuela Phone Number protection of areas of strength in which to maintain one's positions; the exploration of users' latent needs, but also the conquest of queries in which, on the contrary, a user's need is expressed in a very clear and highly aware (and specific) way; the capture of novice users with the answers to even banal questions versus the retention of experts with content of the highest technical profile... and so on. How to cover all these needs in keyword research? The first step consists in mapping the needs into macro areas precisely to avoid missing pieces and leaving important gaps in your keyword list .
During my experience as an SEO specialist and Copywriter I have created a concise map which, in broad terms, summarizes the needs I have felt on many different projects: The areas of the map are as follows: Monitoring current positions The definition of the complete funnel The search for the best opportunities The know-how of the Sales department Just two important observations before we get to the point: Obviously some of the areas may overlap . In particular, the keywords of point 2, if researched in depth and exhaustively, could include all the keywords of the other points. But I think it is right to isolate the other points because they are associated with very precise and important purposes and needs; Naturally the map is indicative and personal , and everyone can develop it differently based on their own needs and experiences.